SHOPS, RESTAURANTS AND RECREATION

What shops, restaurants and activities should Roseburg add?

Natural Grocers, Target, Jersey Mike’s and Texas Roadhouse are among the recruitment candidates. Independent restaurants, a full-service gym, family attractions and neighborhood services broaden the plan. Compare their proposed locations and requirements, then tell us which you would use.

33 ideas, from small trials to major destinations.

Each profile explains the proposed offer, a location or search area and the next decision needed. Some begin with a paid pop-up or an existing operator’s expansion. Larger facilities need an experienced operator, substantial investment and a detailed feasibility study.

Your current habits are useful evidence. Tell us which purchases or activities take you outside the area, how often you make the trip and what you would realistically use here. Those details help identify which proposals deserve further market research.

Choose locations that support surrounding businesses.

A family attraction can bring customers to nearby restaurants. Connected storefronts make it easier to visit several shops on one trip. Upper-floor homes add regular customers downtown. The site proposals consider these relationships alongside the requirements of each individual business.

Compare the proposed locations

33 ideas to explore

GroceriesRecruitment candidate

Natural Grocers

Recruit Natural Grocers as one option for organic produce and specialty foods in the Garden Valley–Stewart shopping district.

The Garden Valley–Stewart shopping district. The space at 2455 NW Stewart Parkway is one candidate to compare with other buildings; its suitability has not been confirmed.
GroceriesLonger-term recruitment candidate

Market of Choice

Consider Market of Choice for a full specialty market with a bakery, prepared meals and Oregon products in the Garden Valley–Stewart district.

The Garden Valley–Stewart district, in a building large enough for the company’s chosen format. No specific property has been selected.
GroceriesLonger-term recruitment candidate

Trader Joe’s

Seek a Trader Joe’s market review, supported by documented shopping trips and a suitable Stewart Parkway location.

The Garden Valley–Stewart district. The space at 2455 NW Stewart Parkway is a starting point for a building review, subject to the company’s requirements.
Shops & servicesLonger-term recruitment candidate

Target

Pursue a Target market review for the Garden Valley–Stewart district, with a dedicated site search and evidence of household spending.

The Garden Valley–Stewart district, through reuse of a suitable large retail building or a future redevelopment involving several properties. No Target site is selected.
Shops & servicesRecruitment candidate

HomeGoods

Investigate HomeGoods for bedding, décor and homewares in an adaptable Garden Valley–Stewart retail building.

An adaptable existing retail space in the Garden Valley–Stewart district, close to established shopping. No individual building has been selected.
Shops & servicesRecruitment candidate

Sierra

Evaluate Sierra for outdoor clothing and activewear, with a clear role alongside Roseburg’s existing outdoor retailers.

A suitable existing retail building in the Garden Valley–Stewart district, with safe connections to adjacent shopping. No particular property is selected.
Shops & servicesLonger-term recruitment candidate

REI

Explore REI as a longer-term recruitment option for technical outdoor equipment, advice and services.

The Garden Valley–Stewart district or a future mixed-use location connected to a trail. A site would be chosen only after a company review.
Shops & servicesLocal business or community proposal

Local bike, e-bike and outdoor service hub

Develop a local bike and outdoor service hub with repairs, rentals and beginner rides, preferably through an established operator.

Downtown near river and trail approaches. The Diamond Lake corridor is another possible gateway for residents and visitors heading toward outdoor activities.
Shops & servicesLocal business or community proposal

Independent books, games and creative play shop

Create an independent downtown shop for books, games and creative kits, with story sessions, workshops and tabletop evenings.

The Main–Jackson downtown area, close to cafés, seating and other family activities. No individual storefront is selected.
Shops & servicesLocal business or community proposal

Umpqua makers and home shop

Establish a downtown shop for locally made homewares, gifts and craft, beginning with a seasonal retail trial.

A downtown storefront along Main or Jackson, potentially in a reused historic building with room for occasional demonstrations.
Restaurants & cafésRecruitment candidate

Jersey Mike’s

Recruit Jersey Mike’s for a suitably sized Stewart Parkway storefront, with convenient pickup and safe pedestrian access.

The space at 2475 NW Stewart Parkway is one possible location if it can be divided appropriately and supplied with the needed utilities. Another Garden Valley–Stewart endcap could also work.
Restaurants & cafésRecruitment candidate

Texas Roadhouse

Consider Texas Roadhouse for a larger family restaurant near Garden Valley–Stewart shopping, subject to market and access review.

A suitable restaurant site in the Garden Valley–Stewart district. No individual parcel or building has been chosen.
Restaurants & cafésLonger-term recruitment candidate

Olive Garden

Assess Olive Garden as one option for family and group dining, alongside an independent Italian or Northwest restaurant.

The Garden Valley–Stewart district, on a restaurant site selected after a company review. No specific location is proposed as approved or available to Olive Garden.
Restaurants & cafésLonger-term recruitment candidate

Chick-fil-A

Evaluate Chick-fil-A for a suitable commercial site with enough space to contain peak queues and keep sidewalks clear.

The Garden Valley–Stewart district. No parcel is selected; the company’s review and a traffic study would have to show where a suitable layout is possible.
Restaurants & cafésLocal business or community proposal

Downtown bakery and all-day breakfast café

Open a downtown bakery and breakfast café with fresh bread, takeaway service, family seating and a small patio.

Downtown Main or Jackson near Oak, within an easy walk of nearby homes and other storefronts. The building would be chosen after its kitchen requirements are understood.
Restaurants & cafésLocal business or community proposal

Healthy bowls, Mediterranean grill and meal-prep kitchen

Add Mediterranean bowls, grilled meals and meal-prep pickup beside the proposed gym, with a separate entrance open to everyone.

The proposed gym conversion at 3013 NW Stewart Parkway, with separate public access. The space at 2475 NW Stewart Parkway is another option for a smaller initial business.
Restaurants & cafésLocal business or community proposal

Independent Italian or Northwest family restaurant

Recruit an experienced operator for a downtown Italian or Northwest restaurant with family meals, a children’s menu and year-round seating.

The Main–Jackson downtown area, close enough to other evening destinations for customers to walk between them. No building or operator is committed.
Restaurants & cafésLocal business or community proposal

Ramen, noodles and dumpling kitchen

Test a noodle and dumpling restaurant through paid pop-ups before committing to a compact downtown kitchen.

A modest downtown storefront, with the Diamond Lake corridor as an alternative neighborhood setting. No exact building is selected.
Restaurants & cafésLocal business or community proposal

Indian kitchen and regional dinner pop-ups

Begin with regional Indian dinner pop-ups, vegetarian dishes and catering in an existing licensed kitchen.

A suitable downtown shared kitchen or an existing licensed restaurant during hours it is not otherwise serving. A permanent storefront would follow successful testing.
Restaurants & cafésLocal business or community proposal

Evening ice-cream and dessert café

Develop an evening dessert café near downtown restaurants, with indoor seating, ice cream, warm drinks and year-round service.

Downtown Main or Jackson, near dinner venues and a family activity stop. No operator or storefront is selected.
Restaurants & cafésLocal business or community proposal

Downtown food hall and shared kitchen

Test a downtown food hall with a small group of independent kitchens, shared seating and a common production space.

A suitable downtown building near Main and Jackson, potentially through adaptive reuse. No individual building has been selected.
Fitness & wellnessRecruitment candidate

48,000 sq ft flagship fitness and wellness club

Develop a 48,000-square-foot fitness club with premium equipment, studios, spa services and a public food court, with staffed fitness access 24/7.

The former Albertsons at 3013 NW Stewart Parkway is the candidate for this concept. The property is marketed for lease, but no operator, lease or conversion design is agreed.
Family & outdoorsRecruitment candidate

Major indoor family adventure center

Develop a 65,000-square-foot family adventure center with climbing, ninja activities, courts, younger-child play and party rooms.

A privately owned parcel on NE Kenneth Ford Drive, tax account R55852, is one candidate. There is no land agreement or approved design; reuse of an existing building would also be worth comparing.
Family & outdoorsLocal business or community proposal

Children’s discovery and maker lab

Pilot a children’s discovery and maker lab with water, forest, engineering and art activities in a suitable downtown space.

An accessible ground-floor space in downtown, near food and other family stops. No building or operating organization is selected.
Family & outdoorsLocal business or community proposal

Teen maker, games and social nights

Expand teen activities through recurring game nights, maker workshops and youth-led events, using an established provider and available rooms.

A downtown space or an existing youth facility through a willing provider. The preferred first step is to use suitable rooms already available.
Family & outdoorsExisting facility · operations to verify

TenDown and the future of local bowling

Confirm TenDown’s operations and plans before proposing additional bowling, youth sessions or improvements to the existing venue.

The existing TenDown facility at 2400 NE Diamond Lake Boulevard.
Family & outdoorsLocal business or community proposal

Sunshine Park beginner bike-skills loop and pump track

Study a beginner riding loop and compact pump track at Sunshine Park, with shade, seating and a funded maintenance plan.

Sunshine Park, 205 Sunshine Road. An exact footprint would be selected through the public park process, with preference for an appropriate developed area.
Family & outdoorsExisting place or announced project

Fir Grove splash pad shade and inclusive family play

Improve Fir Grove’s existing splash pad setting with shade, seating, accessible paths and inclusive adjacent play.

Fir Grove Park around the existing splash pad, coordinated with the surrounding Stewart Park walking network.
Family & outdoorsLocal business or community proposal

Connected family walks, rides and outdoor weekends

Connect homes, parks and everyday destinations with short walking and cycling routes, supported by local events and clear route information.

Stewart–Gaddis river connections, downtown approaches, the Carnes corridor in Green and neighborhood-to-park links. Surrounding towns would choose their own local routes.
NeighborhoodsLocal business or community proposal

Green daily-needs neighborhood center

Add a café, prepared-food pickup or another daily service near Ray’s on Carnes Road, paired with better walking access from nearby homes.

The shopping center around 4601 Carnes Road in Green, with walking connections toward nearby housing and community destinations.
NeighborhoodsCommunity proposal · pilot before expansion

Downtown entrepreneur commons

A welcoming downtown place for coffee, flexible work, quiet study, meetings and practical help starting or growing a business.

Investigate a suitable building in the downtown Jackson–Main–Washington area, beginning with the D1 reuse district and nearby opportunities. No individual building has been selected.

Established businesses are part of the development plan.

Roseburg already has substantial shopping and recreation, including Costco, WinCo, Marshalls, Ulta, Five Guys, In-N-Out, the YMCA and city parks. Independent merchants, restaurants and service businesses also serve the region. Recruitment should address documented gaps and create opportunities for current operators to expand.

The catalog therefore includes improvements to existing places and local business concepts alongside national brands. Umpqua Fun’s independently announced December 2026 opening is included in the recreation review so further proposals can account for the capacity being added.

Read the Umpqua Fun announcement profileExplore the business participation options
HELP SET THE REGIONAL PRIORITIES

What should Greater Roseburg
work on first?

See how to get involved

COMMUNITY QUESTIONNAIRE · 1 OF 3

Which businesses and activities would you use?

Tell us what you would use, what matters most and what we may have missed. Your answers help choose priorities for further research. Email is optional.

Ideas for improving an existing local business are welcome, too.